26 Jun 2010

Aldo Cipullo And The 1969 Cartier Love Bracelet

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The Cartier Love bracelet was originally created in 1969 by Aldo Cipullo

The summer of 1969 was a momentous time.  It was the height of the Vietnam War.  John and Yoko stayed in bed for peace.  The United States had finally visited the moon.  And the love revolution was in full force.

This was also a time when Cartier was creating some of the world’s finest jewelry and timepieces, a tradition that began in the 1800s.  And what better way to penetrate the freewheeling hippie movement than with a bracelet inspired by a Chastity belt.

The Cartier Love Bracelet of 1969 was designed by a French jeweler named Aldo Cipullo, who created some amazing pieces for Cartier before his early death at the age of 48 from heart disease.  The original gold version was in two pieces, joined together by bolts that could be unlocked with a matching screwdriver.

Cartier originally marketed the Love Bracelet to Hollywood couples only like, Ali McGraw and Steve McQueen and Elizabeth Taylor and Richard Burton.  The bracelet was redesigned in 1979 with diamonds added to it then in 2009 Cartier recreated the gold piece popularized once again by a celebrity, Eva Mendes.

The Cartier Love Bracelet is a timeless piece with a unique design.  Its symbol of commitment will carry on for generations.  Currently $150.00 of each sale of the latest versions brings donations to charities for children.

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